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FIELD NOTES

选品、支付、域名和询盘案例,按采购路径摊开。選品、支付、域名和詢盤案例,按採購路徑攤開。SKU pick, payout, domain, and RFQ cases in buyer order.

每篇对应工厂站上要拍板的一件事。先看目录,再发型号和目标市场。每篇對應工廠站上要拍板的一件事。先看目錄,再發型號和目標市場。Each card is one decision on a factory site. Scan the lookbook, then send models and markets.

选品選品SKU

选品選品SKU询盘站的主推型号怎么从仓库里抽出来詢盤站的主推型號怎麼從倉庫裏抽出來How to pull hero SKUs out of the warehouse for an RFQ site

按采购会搜的用途和规格抽 8–20 个,不要按内部畅销榜把货架号贴上去。按採購會搜的用途和規格抽 8–20 個,不要按內部暢銷榜把貨架號貼上去。Pull 8–20 models by the use and spec a buyer searches, not by internal bestseller shelf codes.

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选品選品SKU分类按买家怎么找货,不按你们仓库货架分類按買家怎麼找貨,不按你們倉庫貨架Build the tree the way a buyer hunts, not the way the warehouse is stacked

内部货号、车间工位名,采购搜不到。用途、规格、认证才是分类名。內部貨號、車間工位名,採購搜不到。用途、規格、認證才是分類名。Internal codes and shop-floor names do not match search. Use, spec, and certificates do.

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结构結構IA

结构結構IAB2B 独立站不是公司介绍页B2B 獨立站不是公司介紹頁A B2B site is not a brochure

采购先找型号,再看工厂。首页如果只有口号,询盘会停在门口。採購先找型號,再看工廠。首頁如果只有口號,詢盤會停在門口。Buyers hunt models before the plant story. A slogan homepage stops the inquiry at the door.

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产品產品Product

产品產品Product产品页要写到采购能判断的程度產品頁要寫到採購能判斷的程度Write product pages a buyer can decide on

只有形容词的产品页,采购会去问别家。把能核对的参数留下。只有形容詞的產品頁,採購會去問別家。把能核對的參數留下。Adjective-only pages send buyers elsewhere. Leave numbers they can check.

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询盘詢盤Inquiry

询盘詢盤Inquiry询盘表单字段越少越好,还是越全越好詢盤表單字段越少越好,還是越全越好Fewer inquiry fields, or more?

先能联系到人。细节可以在回复里要,不必堵在第一张表上。先能聯繫到人。細節可以在回覆裡要,不必堵在第一張表上。Reach a person first. Ask for the rest in the reply, not on the first form.

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支付支付Pay

支付支付Pay工厂站为什么先做询盘、后谈购物车工廠站爲什麼先做詢盤、後談購物車Why a factory site runs RFQ before a shopping cart

没有一口价和运费模板时,立即购买会把真正的采购问走。先留下能回的联系方式。沒有一口價和運費模板時,立即購買會把真正的採購問走。先留下能回的聯繫方式。Without a firm price and freight template, Buy now sends real buyers away. Leave a contact you can answer.

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支付支付Pay工厂独立站接 PayPal 企业账户要注意什么工廠獨立站接 PayPal 企業賬戶要注意什麼What to watch when a factory site adds PayPal Business

网站主体、营业证明和账户公司名要一致。只在联系页放收款方式,比全站立即购买更稳。網站主體、營業證明和賬戶公司名要一致。只在聯繫頁放收款方式,比全站立即購買更穩。Site owner, licence, and account company name must match. Naming payout on Contact is safer than Buy now everywhere.

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域名域名Domain

域名域名Domain产品站域名用品牌词还是品类词產品站域名用品牌詞還是品類詞Brand word or category word on a product domain

有稳定英文品牌就用品牌 .com。还在用工厂拼音时,用品类加产地更利于搜索,但以后改名成本高。有穩定英文品牌就用品牌 .com。還在用工廠拼音時,用品類加產地更利於搜索,但以後改名成本高。A stable English brand can take the .com. A pinyin factory name often does better with category plus origin, at a higher rename cost later.

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VPSVPSVPS

VPSVPSVPS产品图一多,主机和 CDN 怎么分工產品圖一多,主機和 CDN 怎麼分工When product photos pile up, how the VPS and CDN split the work

源站跑系统和表单,图片走 CDN。只加 VPS 内存,填不满欧美打开的那三秒。源站跑系統和表單,圖片走 CDN。只加 VPS 內存,填不滿歐美打開的那三秒。The origin runs the CMS and the form; images go through a CDN. More RAM on the VPS will not buy those three seconds in the West.

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多语言多語言Languages

多语言多語言Languages多语言外贸站用子目录还是独立域名多語言外貿站用子目錄還是獨立域名Subdirectories or extra domains for languages

多数工厂先用 /de/ 这种子目录。不到有独立团队运营,不要先拆域名。多數工廠先用 /de/ 這種子目錄。不到有獨立團隊運營,不要先拆域名。Most plants should start with /de/. Split domains only when a team can run them.

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信任信任Trust

信任信任Trust工厂站怎么放认证、MOQ 和交期工廠站怎麼放認證、MOQ 和交期Where certificates, MOQ, and lead time belong

这些是采购用来排除供应商的字段。藏在介绍里,等于没写。這些是採購用來排除供應商的字段。藏在介紹裡,等於沒寫。Buyers use these to drop vendors. Buried in About, they might as well be missing.

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验收驗收Review

验收驗收Review上线后没有询盘,先查结构和关键词上線後沒有詢盤,先查結構和關鍵詞No inquiries after launch: check structure and queries first

先分清是没人来,还是来了没提交。两件事的改法不一样。先分清是沒人來,還是來了沒提交。兩件事的改法不一樣。Separate “nobody visits” from “they visit and do not send.” The fixes are different.

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案例案例Case

案例案例Case潮州餐厨:型号预填之后,询盘才像询盘潮州餐廚:型號預填之後,詢盤才像詢盤Chaozhou cookware: the RFQ only works once the model is prefilled

首页就是锅具系列。从产品点进来,表单已经带上型号,销售不用再问一句“您要哪款”。首頁就是鍋具系列。從產品點進來,表單已經帶上型號,銷售不用再問一句「您要哪款」。Home is the cookware series. The form arrives with the model filled, so sales do not ask which SKU.

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案例案例Case嘉兴紧固件:规格筛选和 MOQ 写在页上嘉興緊固件:規格篩選和 MOQ 寫在頁上Jiaxing fasteners: spec filters and MOQ written on the page

按直径、材质、标准筛。MOQ 写区间,避免每封询盘第一句都在问起订。按直徑、材質、標準篩。MOQ 寫區間,避免每封詢盤第一句都在問起訂。Filter diameter, material, standard. MOQ as a range so the first email is not that question.

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案例案例Case中山灯具:系列摊在首页,IES 放进产品页中山燈具:系列攤在首頁,IES 放進產品頁Zhongshan lighting: series on home, IES on the product URL

筒灯、轨道灯和户外灯先让采购选系列。功率、色温和文件下载写在型号页,询盘带上货号。筒燈、軌道燈和戶外燈先讓採購選系列。功率、色溫和文件下載寫在型號頁,詢盤帶上貨號。Downlights, track, and outdoor first. Wattage, CCT, and file downloads sit on the model page. The RFQ carries the SKU.

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案例案例Case永康五金:按用途分类,套装页写清件数永康五金:按用途分類,套裝頁寫清件數Yongkang tools: catalog by use, piece count on the set page

钳子、扳手、套装按采购怎么找货来排。套装页写件数和材质,表单预填货号。鉗子、扳手、套裝按採購怎麼找貨來排。套裝頁寫件數和材質,表單預填貨號。Pliers, wrenches, and sets follow how a buyer hunts. Set pages list piece count and material. The form prefills the SKU.

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